Lost a business card and need the email address?

How often have you met people and promptly lost their business cards? It happens to me all the time. Or I want to find the e-mail address of someone I've never met. Here is a Google search secret that will help you easily locate e-mail addresses by trying to find Web pages where an e-mail address is listed:

• First you need to know where the person works and find their company's Web address.
• In Google, enter an asterisk, followed by the @ sign, and then the company's Web address. For example, *@bankofamerica.com will locate Web pages featuring an e-mail address of someone who works at Bank of America.
• Once you find the e-mail naming convention, you can back into the e-mail address of the person you want to meet. For example, if your Google search returns John_Doe@bankofamerica.com, and you want to track down Sally Smith, her e-mail address is probably "first name" underscore "last name," or Sally_Smith@bankofamerica.com.

Email Marketing Messages: How to Promote a Program

Email marketing messages are challenging. Everybody gets too much email, and each time you broadcast you get people who unsubscribe because they aren't interested or are annoyed. But you must send out enough messages to remind people to sign up, especially at the last minute. Otherwise you're leaving money on the table. It's a balancing act of risking so many unsubscribe requests and so many last minute registrations.

You need your email recipients to:

1. Open and read your message
2. Discover something important they can benefit from
3. Convince them they need to learn more about this
4. Trigger their desire to click over to the sales page to read details and register
5. Realize the some sort of urgency so they won't put it off and forget to take action

One of the best ways to make sure your email messages get opened and read is to deliver a tip at the same time you deliver the marketing message.

There's no better way to learn how to write great email marketing messages except to (you're not going to like this suggestion!) sign up for a lot of Internet marketing materials and start studying the email messages you get.

Good Luck :)

Business Would Be Boring If...

we didn't laugh a little. A very good friend once told me we should play as hard as we work. Since hearing that bit of wisdom I have tried to take it to heart. Perhaps you should as well. Here a some funny quotes about business to hopefully at least make you smile.

• "A criminal is a person with predatory instincts who has not sufficient capital to form a corporation." Howard Scott.
• "I'm spending a year dead for tax reasons." Douglas Adams.
• "I always arrive late at the office, but I make up for it by leaving early." Charles Lamb.
• "In Italy for thirty years under the Borgias they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did they produce? The cuckoo clock." Orson Welles.
• "Only one thing is impossible for God: To find any sense in any copyright law on the planet." Mark Twain
• "The definition of a consultant: Someone who borrows, your watch, tells you the time and then charges you for the privilege." letter in the Times newspaper.
• "In the business world an executive knows something about everything, a technician knows everything about something and the switchboard operator knows everything." Harold Coffin.
• "The first rule of business is: Do other men for they would do you." Charles Dickens.
• "Few great men would have got past personnel." Paul Goodman.
• "When I asked my accountant if anything could get me out of this mess I am in now he thought for a long time and said, 'Yes, death would help'." Robert Morley.

Top Technologies You Need to Know About

Software publishers and hardware manufacturers are making significant efforts and progress on simplifying their offerings to the benefit of everyone. Simplicity is about “How do humans really work? What do they really need to do to accomplish a task?” These are very difficult questions to answer, but the answers are coming because a number of designers have been working on the question for some time.

Several technologies and products are examples of simplicity including SaaS and offerings like the Google search engine. What was the theme that came in second for this year. “You don’t know what you don’t know.” Clearly this is an issue as technology becomes more complex and good offerings become more plentiful.

So what are the current “hot” items from a short- and long-term perspective? The short-term technologies that business's should consider include:

Virtualization: All sizes of organizations should virtualize their servers and applications and that many publishers are responding by packaging their software in virtual appliances. Business's can adopt much of this technology now for servers, and over the next few years you will see your desktops, applications and storage all virtualized. VMWare is king of this space, but Microsoft, IBM, Oracle, Sun and Citrix all have reasonable options.

Software as a Service: Bill.Com, The Business Analyst, Capital Confirmation, GoFileRoom, MyPay, Run by ADP, PaySimple, SageWorks ProfitCents, SAP Business By Design, TimeBuilder and XCM all have offerings that can be installed quickly and run from a Web browser. In some cases, I do not know of a viable competitor with the same capabilities at any price. In other cases (unfortunately under nondisclosure) there are some superb offerings that you will see yet this year in addition to these new generation products.

Third-party products: These vendors expand and improve mainstream products by finding a need and filling it. For example, for QuickBooks alone there are: LeGrand CRM, MISys manufacturing, Fishbowl Inventory, BillQuick Time and Billing, Avalara AvaTax, SpeedTax, Softrak Adagio FX and Wasp Barcode just to name a few, plus thousands of others. Further, many of these products can work standalone or with other products as well.

Windows Server 2008: Windows Server has notable performance and reliability improvements including the supporting products of SQL 2008, Hyper V, ForeFront and improved Active Directory. SharePoint Services, PerformancePoint, Exchange 2007 and IIS are all becoming more widely deployed.

Windows Vista and Office 2007: The current technology is good, and ready to be deployed. I recommend using the 64-bit versions even though initial implementation may be a little more difficult. For most organizations using Open Licensing with Software Assurance is the best strategy, particularly after you have enrolled in MPAN. Remember that these technologies will be replaced by Windows 7 and Office 14 in 2009.

Improvements in scanners: Both Fujitsu and Canon have had notable and major improvements in their product lines this year. You should definitely take note and make your acquisitions from the new lines. The Fujitsu ScanSnap S300 and S510 are notable improvements as are the Fujitsu fi-6140 and fi-6240.

Reporting: There are significant shifts occurring in business reporting including Excel reporting tools like BizNet Software, Adagio FX, Crystal Xcelsius and the shift at Microsoft from FRx to PerformancePoint. Many of the business analytics companies and products have been purchased by larger companies, for example Business Objects being acquired by SAP, Cognos being acquired by IBM, and Hyperion being acquired by Oracle.

Voice over IP (VOIP): This technology has come of age. In doing the research for my own company this year, I was exceptionally pleased at how usable and affordable advanced features had become. I can see no condition under which a phone system should be replaced without at least some consideration for VOIP compared to traditional PBX or KSU systems. This applies to all sizes of companies.

Green: From the introduction of Intel’s Atom to the announcement by Dell about making their product line 50 percent more energy efficient over the next two years, being energy efficient is more than a fad. You can help your business save money by buying more energy-efficient products today, and by teaching your team about energy-saving steps to use with technology.

Security: Far from being solved, most organizations are just assessing their risks and choosing encryption software. We believe that encryption will be needed on all laptops, desktops, servers and backups by the year 2012, possibly sooner. Passwords still are sufficient today, but two- and three-tier authentication is also becoming more important.

Longer term technologies that will probably have merit include:

New generation communications: Including WiMax, 802.11n and soon-to-arrive on the desktop 10GB Ethernet.

Replacement cellular technology moving from 3G to 4G: Players will include Apple with the iPhone, RIM with new-generation BlackBerry products, Google Android and Samsung.

More SaaS and Utility computing: It should be possible to run an entire business with no servers in-house if you choose this strategy. Assume all current services can be hosted, virtualized or will be offered as SaaS.

Small portable devices replacing laptops: Prototypes have already been created using projection and other techniques eliminating laptop devices. Many of the new-generation cell phones are candidates to have enough computing power to serve as your access to information. Internet and cell phone convergence will lead to even bigger shifts in the way we use technology. Scorecard today: 3.3 billion cell phones, 1.2 billion laptops. I expect even more cell phones within three years and only moderate growth in laptops. I recommend the return to desktops at the office and home unless there is a need for portability. This strategy provides more speed and security at a lower cost.

Nanotechnology: I have long been a fan of this technology that crosses multiple industries. For computing, we expect smaller devices, security implemented via nanotechnology and flexible screen technology

Washington Online Sales Tax Now Law

Online shoppers who are residents of the state of Washington will now have to start paying sales tax on purchases made on the Internet.

Starting today Washington joins 18 other states that require some online retailers to collect sales tax. About 1,100 ecommerce retailers have agreed to collect taxes in exchange for the state not going after them for back taxes.

Last year Washington passed the law to require online retailers to collect sales tax. The new law changes the state's tax system from origin-based to destination-based. Taxes will be collected based on the location of the buyer, not the location of the seller.

"This is a very important step,"Mark Johnson, vice president of government affairs for the Washington Retail Association, told the Seattle Post-Intelligencer. "It's a major changing of our tax structure." Brick-and-mortar stores support the online sales tax saying that it allows for fairer competition with ecommerce businesses.

Most smaller businesses do not support the new tax law. They will have to implant new software in order to identify Washington's 350 taxing districts. They are also concerned about the law becoming national, as they would then be required to sift through thousands of tax codes and file returns throughout the year for each code.

Online Shopping Getting and Keeping the Customer

There's good news and bad news…

The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy. The bad news is three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.

It seems that consumers really want to buy online, but retailers aren't making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers. In fact, it seems many sites are severely lacking in the customer service department. If customers don't prefer online shopping to brick-and-mortar shopping, it's because retail sites haven't done enough to make the online shopping experience a good one.

Here are some tips to help yourself to a satisfied on-line customer:

• The landing page is crucial. You should have a landing page relevant to the search term. Yes, this is going to take some time to develop. But it doesn't take any time for a potential customer to abandon you. Remember that information seekers scan from left o right, top to bottom, so keep those keywords to the left and not buried in chunks of text. Make sure it's clear where links lead, especially if navigating a customer away from a landing page.
• Product information should be complete, answering all the customer's questions. A survey found 77 percent said "buying from a particular merchant is 'very to somewhat' influenced by the quality of content (descriptions, copy, images and tools) on a particular website.
• Search is fundamental. Be there at every entry point possible.

The e-tailing group reports these ten features and functionalities as the most important to customers, according to a survey.

1. Product overview
2. Merchant's guarantee
3. Stock status/availability
4. Customer service links
5. Product specific information
6. Long description
7. Quality of image
8. Size chart
9. Toll-free number
10. Ratings and reviews

Take some time and review your companies website. Are the 10 most important things being offered? Are any of them? It is far easier to keep an existing customer than get a new customer.

The MPAA and RIAA are still not smart. - Big suprise huh?

The MPAA and RIAA will leave no stone unturned in their quest to eradicate piracy from the Internet. Their latest target: Evil laser printers, which are surely harboring bootleg copies of "Iron Man" and "My Humps."

Laser printers of course are innocent of the crimes of which they are accused. But two professors and a student at the University of Washington are using printers (which have indeed received takedown letters in recent months) as an example of how poor a job the MPAA and RIAA are doing at finding copyright infringement online.

Using a number of BitTorrent-connected file sharing computers but not uploading or downloading any files, the researchers received over 400 takedown notices during trials in August 2007 and May 2008. All of the notices were directed at spoofed IP addresses which weren't engaging in any infringing activity: In fact, many of the addresses weren't even computers. But in addition to serving printers with legal notices, at least one wireless access point (which has no storage capabilities at all) was threatened with a lawsuit.

The full research report is available online (PDF link). The conclusions find that not only are false positives a real problem because the systems scanning for illegal activity are doing only cursory examinations of the behaviors going on at those addresses, but those addresses are easy to conceal and fake. The result: Mass hysteria in the world of copyright infringement. On the other hand, the study noted that the door swings both ways: IP blacklists, long a standard method of avoiding detection by P2P users, are "wholly ineffective" as a means of avoiding monitoring.

Workers paying for their own work laptops, gadgets

If you've been buying your own gadgets to increase your productivity on the road, you're not alone. A recent study by In-Stat discovered that nearly 40 percent of the professionals surveyed admitted to buying their own work laptop, and it's likely that countless others have used their personal PDAs, GPS, cameras, and even cell phones for work-related projects because most companies aren't willing to buy them one.

Apparently, some employers feel electronics are too expensive and aren't convinced that gadgets boost productivity. However, one In-Stat tech analyst says these companies are being "penny wise but pound foolish" because electronics do add value and cost less than an employee's time.

I'm going to have to agree with In-Stat here. Some of these companies should get with the times and realize that we are a fast-paced society that depends on technology to get our work done. Ok, so maybe we dont' all need a GPS or digital camera for work, but those that could actually get a significant productivity boost should get one.

In this day and age, all companies should at least issue a laptop and a smartphone to mobile workers. And if they're not willing to pay the cell phone bill, the least they can do is offer to split the bill. These are hard times folks, and the last thing workers need to worry about is not having the right tools to get the job done.

Spyware Infections Carry Big Costs for Small Businesses

A single spyware infection on a work computer can impact the productivity of the typical small business employee for two-and-a-half days, according to research commissioned by the Computing Technology Industry Association (CompTIA).

A survey of employees at businesses with 10 to 200 computer users found that more than one in four computer users reported having their productivity impacted by a spyware infection during the past six months. Of these, more than one-third reported multiple spyware inflections.
Even more alarming, users of spyware-infected computers reported "living with" the problem for 18 work hours – more than two full workdays – before getting it repaired.

They did so even though they realized that their work productivity was reduced due to the problems associated with spyware. Users estimated their productivity was reduced by 21 percent when the spyware problem was first noticed; and was reduced by 32 percent when the problem was at its peak.

On top of the delay in reporting a spyware infection is the time it takes to fix the problem. A survey of PC-support professionals servicing small businesses and who had fixed at least one spyware incident during the past year reported spending an average of 2.8 labor hours per infected PC. That’s more than 20 hours of reduced worker productivity for each spyware incident at a small business.

CompTIA commissioned Kotler Marketing Group of Washington, D.C. (http://www.kotlermarketing.com/), a consulting firm specializing in value-based selling, to conduct the survey to better understand the frequency and cost of problems such as spyware, viruses and network and server downtime among small businesses.

Two separate online surveys were conducted in late 2007. One questioned 537 end users who work in non-IT roles at small and mid-sized businesses in the financial services, healthcare, manufacturing, and professional services industries. The other survey queried 200 IT professionals who support small and mid-sized businesses. Respondents were based in North America, with approximately 80 percent in the United States and 20 percent in Canada. For more information on the study, visit http://www.comptia.org/sections/research/.

iPhone 3G and the Hidden Math

Not mentioned in Monday's you-can't-get-away-from-it iPhone 3G announcement: AT&T's service plan jumps $10 a month. What's this? Did Apple finally figure out what the rest of the retail world did: That when you give away the razor you can charge through the nose for the blades?

Let's look at the math.

Old iPhone: $399 (for 8GB of storage), plus $60 per month for 450 voice minutes and unlimited data. Two-year total (since you'll be signing a two-year deal for either handset): $1,839.

New iPhone: $199 (for 8GB of storage), plus $70 per month for a basic voice plan (presumably the same 450 minutes) and unlimited data. Two-year total: $1,879.

That's $40 more over the course of your contract, which is really not that bad in the grand scheme of things. Had AT&T and Apple raised monthly fees just another $5 per month, the total cost of service would have hit almost $2,000 over two years (not including taxes and fees).

"Business users" get the shaft, big-time, with a minimum of $85 a month for service. That's $15 a month extra just so you can get email via Exchange. Other annoyances: iPhone 3G will have to be activated in stores instead of at home, like before, and the phone won't be available to purchase online at launch.

Still, this isn't too bad. Putting aside the business user issue, $40 extra over two years doesn't sound like much, considering all the extra features and services the new iPhone packs in.
In fact, on paper the iPhone 3G has addressed almost all of the biggest complaints, regarding the original model from a year ago. But then again, don't forget those accessories (a charging base, for example, is no longer included).

UPDATE: For those who've written regarding the time value of money, I did the math based on the present value of the iPhone to Apple at a 3% annual interest rate. The numbers: Original iPhone nets Apple/AT&T (and costs you) $1,795; new iPhone gets them $1,828. So the new phone still costs you $33 in the end if you invest that $200 you would have otherwise spent on the hardware.

UPDATE 2: Several readers write to mention that text messages are no longer included in the iPhone package, so add another $5 a month for 200 SMS messages. Upgrade to the 16GB iPhone and you're hitting $2,100!

Create Some Buzz

One of the goals in business is to get people to talk often, favorably and in the right way about your products. Below are three ways you can spur the buzz about your business - best off all two of them are free!

Develop a high quality product.
The first step to generating buzz about your business is to produce or sell a meaningful and quality product. It must possess a quality that is worth talking about. Your product may be something that improves the quality of life, innovative, and connects or elicits passion among its customers. People will not hesitate to pass on or recommend to others a product that they think offers something valuable.

Ask for it.
Don't hesitate to request your customers and prospects to recommend you to any other person or organizations they think might benefit from your products or services. A happy customer will be more than willing to talk about you to their circle of family and acquaintances. Request them to give you a list of friends or family members that you can contact or include in your mailing list. Also ask people to pass the word about important company news and product developments.

Set up a formal referral system.
Referrals can allow you to bring in quality new customers at a fraction of the cost of advertising. The key is to start with a quality product or service that other people can feel confident about referring your business to their friends, family members or others. Then give them incentives to spread the word about your business.

One effective way to solicit referrals is to approach businesses that offer complimentary (but not competing) products or services, then requesting them to refer clients to you. For a business selling baby books and videos, a good referral partner would be a business selling baby clothes or furniture. Same market, but different products fulfilling different needs. For every client referred to you, you will pay them the agreed referral fee.

Communication is Undervalued

Probably the most important skill anybody needs today in business is the one rarely taught in our education system - how to communicate. This is the skill that gets people their first job, helps them get promoted, creates respect and trust from meetings, develops confidence in others, and help them become leaders.

Technological changes have indisputably led to faster and more efficient communication. To name a few, we have:

• Email
• Fax machines
• Cell Phones
• Telephones
• Telephone conferencing
• Video conferencing
• Pagers

but are we communicating more effectively? No.

Communication is largely undervalued and untaught in the modern world, often with disastrous results. Professor Stephen Hawking of Cambridge University recently stated – that ‘the world’s problems could be solved if we kept talking’. This idea can be applied to almost any situation.

1. Speak to people
2. Smile at people
3. Address people by name
4. Be warm, friendly and helpful
5. Be enthusiastic about life
6. Be genuinely interested in people
7. Look for the opportunity to give praise
8. Be considerate of other people’s feelings
9. Be thoughtful and respectful of other people’s opinions
10. Be a great listener

On the above list, Number 10 may be the most important and also the hardest to do.

Listening and hearing are not the same things.

I will give some tips for being a better listener in tomorrow's blog. For now I will part with a quote from Ernest Hemingway, "I like to listen. I have learned a great deal from listening carefully. Most people never listen."

A Free Way to Market Your Business

If you offer complementary consultations send those who take you up on it an invoice showing your cost and value after your "discount."

If you are like many small business's, you may offer a free or no charge complimentary consultation as a way of getting your foot in the door of prospective customers, to simply educate prospective customers about your business, or as a way of meeting other small business owners you can refer business to and to get out of the home office.

Do NOT forget to send them an invoice with one line showing the actual cost they would have spent on your service if you didn't offer this service for free (this is a good time to review what you talked about in the description field). Make sure to add another line showing the discount which reduces the bill to zero.

You can also suggest that they write a compliment on a social networking site, their web site or Blog, or for your web site. Just remember to make it easy for them to do and to not take more than a minute or two to complete. An example would be to suggest that they write a sentence or two about how their business "fill in the blank" benefited.

That way, your value is in front of prospective customers and they are less likely to take your services for granted. In most bookkeeping programs, you can set up income and discount lines to track this marketing expense (even if the net is zero dollars) and see how effective this type of marketing really is.

A bonus tip! After you make a first sale/service to a new customer send a thank you letter along with the invoice. I have many repeat customers because of that thank you letter.