Email Marketing Messages: How to Promote a Program

Email marketing messages are challenging. Everybody gets too much email, and each time you broadcast you get people who unsubscribe because they aren't interested or are annoyed. But you must send out enough messages to remind people to sign up, especially at the last minute. Otherwise you're leaving money on the table. It's a balancing act of risking so many unsubscribe requests and so many last minute registrations.

You need your email recipients to:

1. Open and read your message
2. Discover something important they can benefit from
3. Convince them they need to learn more about this
4. Trigger their desire to click over to the sales page to read details and register
5. Realize the some sort of urgency so they won't put it off and forget to take action

One of the best ways to make sure your email messages get opened and read is to deliver a tip at the same time you deliver the marketing message.

There's no better way to learn how to write great email marketing messages except to (you're not going to like this suggestion!) sign up for a lot of Internet marketing materials and start studying the email messages you get.

Good Luck :)