Showing posts with label entrepreneurs. Show all posts
Showing posts with label entrepreneurs. Show all posts

Tuesday, July 22, 2008

Lost a business card and need the email address?

How often have you met people and promptly lost their business cards? It happens to me all the time. Or I want to find the e-mail address of someone I've never met. Here is a Google search secret that will help you easily locate e-mail addresses by trying to find Web pages where an e-mail address is listed:
  • First you need to know where the person works and find their company's Web address.
  • In Google, enter an asterisk, followed by the @ sign, and then the company's Web address. For example, *@bankofamerica.com will locate Web pages featuring an e-mail address of someone who works at Bank of America.
  • Once you find the e-mail naming convention, you can back into the e-mail address of the person you want to meet. For example, if your Google search returns John_Doe@bankofamerica.com, and you want to track down Sally Smith, her e-mail address is probably "first name" underscore "last name," or Sally_Smith@bankofamerica.com.

Monday, July 21, 2008

GoDaddy suffering from .me deluge

Registrar GoDaddy began offering the .me domains from registration, but the process overwhelmed the company with issues.

Failed registrations and multiple registrations of the same .me domain name cast a pall over GoDaddy's .me debut. The new domain, being sold for $19.99 per year with a required two-year purchase (privacy option extra), should end up a profitable venture for the company.

However it will be a bit of a joyless slog getting there. Mashable cited the problems with .me registrations, and one account arriving by Twitter looks like it won't be fun to resolve.
Several posts on Twitter report multiple registrations for the domain aweso.me. At least eight people may possess receipts for the desired domain.

"It appears GoDaddy is buckling under the pressure and is about to have an ugly mess on its hands," Adam Ostrow wrote of the .me problems. Meanwhile, the GoDaddy complaints from frustrated would-be registrants continue to hit the net.

Thursday, July 17, 2008

Email Marketing Messages: How to Promote a Program

Email marketing messages are challenging. Everybody gets too much email, and each time you broadcast you get people who unsubscribe because they aren't interested or are annoyed. But you must send out enough messages to remind people to sign up, especially at the last minute. Otherwise you're leaving money on the table. It's a balancing act of risking so many unsubscribe requests and so many last minute registrations.

You need your email recipients to:

  1. Open and read your message
  2. Discover something important they can benefit from
  3. Convince them they need to learn more about this
  4. Trigger their desire to click over to the sales page to read details and register
  5. Realize the some sort of urgency so they won't put it off and forget to take action

One of the best ways to make sure your email messages get opened and read is to deliver a tip at the same time you deliver the marketing message.

There's no better way to learn how to write great email marketing messages except to (you're not going to like this suggestion!) sign up for a lot of Internet marketing materials and start studying the email messages you get.

Good Luck :)

Friday, May 30, 2008

You Hear But Do You Listen?

I have had the pleasure of speaking to and listening to top executives from all sizes of companies. A common trait they share is - when someone spoke, they listened. Not only did they hear, but they also listened.

The good listener knows that a good conversation is definitely two-sided, but one learns through listening. Successful people know that and practice the art of listening constantly. “We have two ears and one mouth so that we can listen twice as much as we speak.” - Epictetus

Here are tips to be a better listener:

  • Be Legitimately Interested: Drop whatever you were doing and focus.
  • Be Honest About Your Time: If you really are in the middle of something important, tell the speaker. Apologize and plan for another meeting where you can ensure your full attention and focus.
  • Accept the Speaker’s Point-Of-View: At least until he or she is done speaking.
  • Use Body Language, Eye Contact, and Repetition: To show you are listening and interested, lean slightly forward in your chair.
  • Go Beyond the Words: Good listeners are actively thinking not just about what was said but also why and how it was said.
  • Avoid Planning Counterarguments: Mentally record your disagreement and formulate a response later after the whole message has been received.
  • Ask Questions: If there is something said that is not clear to you, ask for clarification. Only ask questions that’ll help your understanding of what the speaker is saying.
  • Watch and Learn from the “Good Listener”: We all know one or two “Good Listeners”. Next time you are speaking to them, really pay attention to what they do.

Being a good listener is an invaluable ability and skill. Once aquired it is sure to make you happier and more productive in not only your business but in your life.

Thursday, May 29, 2008

Communication is Undervalued

Probably the most important skill anybody needs today in business is the one rarely taught in our education system - how to communicate. This is the skill that gets people their first job, helps them get promoted, creates respect and trust from meetings, develops confidence in others, and help them become leaders.

Technological changes have indisputably led to faster and more efficient communication. To name a few, we have:
  • Email
  • Fax machines
  • Cell Phones
  • Telephones
  • Telephone conferencing
  • Video conferencing
  • Pagers

but are we communicating more effectively? No.

Communication is largely undervalued and untaught in the modern world, often with disastrous results. Professor Stephen Hawking of Cambridge University recently stated – that ‘the world’s problems could be solved if we kept talking’. This idea can be applied to almost any situation.

  1. Speak to people
  2. Smile at people
  3. Address people by name
  4. Be warm, friendly and helpful
  5. Be enthusiastic about life
  6. Be genuinely interested in people
  7. Look for the opportunity to give praise
  8. Be considerate of other people’s feelings
  9. Be thoughtful and respectful of other people’s opinions
  10. Be a great listener

On the above list, Number 10 may be the most important and also the hardest to do.

Listening and hearing are not the same things.

I will give some tips for being a better listener in tomorrow's blog. For now I will part with a quote from Ernest Hemingway, "I like to listen. I have learned a great deal from listening carefully. Most people never listen."