Wednesday, June 4, 2008

Create Some Buzz

One of the goals in business is to get people to talk often, favorably and in the right way about your products. Below are three ways you can spur the buzz about your business - best off all two of them are free!

Develop a high quality product.
The first step to generating buzz about your business is to produce or sell a meaningful and quality product. It must possess a quality that is worth talking about. Your product may be something that improves the quality of life, innovative, and connects or elicits passion among its customers. People will not hesitate to pass on or recommend to others a product that they think offers something valuable.

Ask for it.
Don't hesitate to request your customers and prospects to recommend you to any other person or organizations they think might benefit from your products or services. A happy customer will be more than willing to talk about you to their circle of family and acquaintances. Request them to give you a list of friends or family members that you can contact or include in your mailing list. Also ask people to pass the word about important company news and product developments.

Set up a formal referral system.
Referrals can allow you to bring in quality new customers at a fraction of the cost of advertising. The key is to start with a quality product or service that other people can feel confident about referring your business to their friends, family members or others. Then give them incentives to spread the word about your business.

One effective way to solicit referrals is to approach businesses that offer complimentary (but not competing) products or services, then requesting them to refer clients to you. For a business selling baby books and videos, a good referral partner would be a business selling baby clothes or furniture. Same market, but different products fulfilling different needs. For every client referred to you, you will pay them the agreed referral fee.

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