Email Marketing Messages: How to Promote a Program

Email marketing messages are challenging. Everybody gets too much email, and each time you broadcast you get people who unsubscribe because they aren't interested or are annoyed. But you must send out enough messages to remind people to sign up, especially at the last minute. Otherwise you're leaving money on the table. It's a balancing act of risking so many unsubscribe requests and so many last minute registrations.

You need your email recipients to:

1. Open and read your message
2. Discover something important they can benefit from
3. Convince them they need to learn more about this
4. Trigger their desire to click over to the sales page to read details and register
5. Realize the some sort of urgency so they won't put it off and forget to take action

One of the best ways to make sure your email messages get opened and read is to deliver a tip at the same time you deliver the marketing message.

There's no better way to learn how to write great email marketing messages except to (you're not going to like this suggestion!) sign up for a lot of Internet marketing materials and start studying the email messages you get.

Good Luck :)

You(r)Tube Privacy at Risk

Yes, we know what you watched last summer, or at least Viacom's attorneys soon will.

The owners of Comedy Central and VH1 are attempting to prove that more people watch pirated clips of John Stewart and Behind The Music than, say, the Wii Fit Girl. In the aggregate, maybe more people are watching clips of The Daily Show on them Internets. But a viral video will still draw more eyeballs than any single thing the mainstream media can belch out, regardless of how clever Stewart is. Partly that's because most people who'd want to see it already have, for free, over the airwaves.

Trouble is, our video viewing habits are supposed to be protected by federal law. After a reporter went dumpster diving on Supreme Court nominee Robert Bork in 1987 and came up with Blockbuster rental receipts (he was looking for porn, but mostly he found Hitchcock and Fellini) Congress passed a law explicitly protecting the privacy of movie rentals. The judge in the Viacom case, Louis Stanton, decided that watching a YouTube video somehow qualified as less worthy of protection than Bork's VCR.

The usual answer from people who claim to be perfectly happy having attorneys rooting around their private lives like squirrels in a nuthouse is that they've "got nothing to hide." To which I usually say, "terrific, now drop your pants." Everybody's got something to hide, even if it probably isn't what they watched on YouTube.

The right to keep one's thoughts and interests private -- and by extension, things that indicate thoughts and interests, like books and movies -- is one of the keys to democracy. Nobody can demand to know what's going on between my ears (and trust me, you don't want to know). That's the way I like it.

The real problem here is the obsession with data collection that infects Google, Microsoft, and other major service providers. If there's a reason to keep a running record of every YouTube video I've watched or Web search I've run over the last 18 months, I can't see it -- and Google has done a p*** poor job of explaining why they need it. Because if a record is out there, you're almost guaranteed that some day a lawyer with a subpoena may come looking for it.

Do you YouTube?

Top Technologies You Need to Know About

Software publishers and hardware manufacturers are making significant efforts and progress on simplifying their offerings to the benefit of everyone. Simplicity is about “How do humans really work? What do they really need to do to accomplish a task?” These are very difficult questions to answer, but the answers are coming because a number of designers have been working on the question for some time.

Several technologies and products are examples of simplicity including SaaS and offerings like the Google search engine. What was the theme that came in second for this year. “You don’t know what you don’t know.” Clearly this is an issue as technology becomes more complex and good offerings become more plentiful.

So what are the current “hot” items from a short- and long-term perspective? The short-term technologies that business's should consider include:

Virtualization: All sizes of organizations should virtualize their servers and applications and that many publishers are responding by packaging their software in virtual appliances. Business's can adopt much of this technology now for servers, and over the next few years you will see your desktops, applications and storage all virtualized. VMWare is king of this space, but Microsoft, IBM, Oracle, Sun and Citrix all have reasonable options.

Software as a Service: Bill.Com, The Business Analyst, Capital Confirmation, GoFileRoom, MyPay, Run by ADP, PaySimple, SageWorks ProfitCents, SAP Business By Design, TimeBuilder and XCM all have offerings that can be installed quickly and run from a Web browser. In some cases, I do not know of a viable competitor with the same capabilities at any price. In other cases (unfortunately under nondisclosure) there are some superb offerings that you will see yet this year in addition to these new generation products.

Third-party products: These vendors expand and improve mainstream products by finding a need and filling it. For example, for QuickBooks alone there are: LeGrand CRM, MISys manufacturing, Fishbowl Inventory, BillQuick Time and Billing, Avalara AvaTax, SpeedTax, Softrak Adagio FX and Wasp Barcode just to name a few, plus thousands of others. Further, many of these products can work standalone or with other products as well.

Windows Server 2008: Windows Server has notable performance and reliability improvements including the supporting products of SQL 2008, Hyper V, ForeFront and improved Active Directory. SharePoint Services, PerformancePoint, Exchange 2007 and IIS are all becoming more widely deployed.

Windows Vista and Office 2007: The current technology is good, and ready to be deployed. I recommend using the 64-bit versions even though initial implementation may be a little more difficult. For most organizations using Open Licensing with Software Assurance is the best strategy, particularly after you have enrolled in MPAN. Remember that these technologies will be replaced by Windows 7 and Office 14 in 2009.

Improvements in scanners: Both Fujitsu and Canon have had notable and major improvements in their product lines this year. You should definitely take note and make your acquisitions from the new lines. The Fujitsu ScanSnap S300 and S510 are notable improvements as are the Fujitsu fi-6140 and fi-6240.

Reporting: There are significant shifts occurring in business reporting including Excel reporting tools like BizNet Software, Adagio FX, Crystal Xcelsius and the shift at Microsoft from FRx to PerformancePoint. Many of the business analytics companies and products have been purchased by larger companies, for example Business Objects being acquired by SAP, Cognos being acquired by IBM, and Hyperion being acquired by Oracle.

Voice over IP (VOIP): This technology has come of age. In doing the research for my own company this year, I was exceptionally pleased at how usable and affordable advanced features had become. I can see no condition under which a phone system should be replaced without at least some consideration for VOIP compared to traditional PBX or KSU systems. This applies to all sizes of companies.

Green: From the introduction of Intel’s Atom to the announcement by Dell about making their product line 50 percent more energy efficient over the next two years, being energy efficient is more than a fad. You can help your business save money by buying more energy-efficient products today, and by teaching your team about energy-saving steps to use with technology.

Security: Far from being solved, most organizations are just assessing their risks and choosing encryption software. We believe that encryption will be needed on all laptops, desktops, servers and backups by the year 2012, possibly sooner. Passwords still are sufficient today, but two- and three-tier authentication is also becoming more important.

Longer term technologies that will probably have merit include:

New generation communications: Including WiMax, 802.11n and soon-to-arrive on the desktop 10GB Ethernet.

Replacement cellular technology moving from 3G to 4G: Players will include Apple with the iPhone, RIM with new-generation BlackBerry products, Google Android and Samsung.

More SaaS and Utility computing: It should be possible to run an entire business with no servers in-house if you choose this strategy. Assume all current services can be hosted, virtualized or will be offered as SaaS.

Small portable devices replacing laptops: Prototypes have already been created using projection and other techniques eliminating laptop devices. Many of the new-generation cell phones are candidates to have enough computing power to serve as your access to information. Internet and cell phone convergence will lead to even bigger shifts in the way we use technology. Scorecard today: 3.3 billion cell phones, 1.2 billion laptops. I expect even more cell phones within three years and only moderate growth in laptops. I recommend the return to desktops at the office and home unless there is a need for portability. This strategy provides more speed and security at a lower cost.

Nanotechnology: I have long been a fan of this technology that crosses multiple industries. For computing, we expect smaller devices, security implemented via nanotechnology and flexible screen technology

Washington Online Sales Tax Now Law

Online shoppers who are residents of the state of Washington will now have to start paying sales tax on purchases made on the Internet.

Starting today Washington joins 18 other states that require some online retailers to collect sales tax. About 1,100 ecommerce retailers have agreed to collect taxes in exchange for the state not going after them for back taxes.

Last year Washington passed the law to require online retailers to collect sales tax. The new law changes the state's tax system from origin-based to destination-based. Taxes will be collected based on the location of the buyer, not the location of the seller.

"This is a very important step,"Mark Johnson, vice president of government affairs for the Washington Retail Association, told the Seattle Post-Intelligencer. "It's a major changing of our tax structure." Brick-and-mortar stores support the online sales tax saying that it allows for fairer competition with ecommerce businesses.

Most smaller businesses do not support the new tax law. They will have to implant new software in order to identify Washington's 350 taxing districts. They are also concerned about the law becoming national, as they would then be required to sift through thousands of tax codes and file returns throughout the year for each code.

The MPAA and RIAA are still not smart. - Big suprise huh?

The MPAA and RIAA will leave no stone unturned in their quest to eradicate piracy from the Internet. Their latest target: Evil laser printers, which are surely harboring bootleg copies of "Iron Man" and "My Humps."

Laser printers of course are innocent of the crimes of which they are accused. But two professors and a student at the University of Washington are using printers (which have indeed received takedown letters in recent months) as an example of how poor a job the MPAA and RIAA are doing at finding copyright infringement online.

Using a number of BitTorrent-connected file sharing computers but not uploading or downloading any files, the researchers received over 400 takedown notices during trials in August 2007 and May 2008. All of the notices were directed at spoofed IP addresses which weren't engaging in any infringing activity: In fact, many of the addresses weren't even computers. But in addition to serving printers with legal notices, at least one wireless access point (which has no storage capabilities at all) was threatened with a lawsuit.

The full research report is available online (PDF link). The conclusions find that not only are false positives a real problem because the systems scanning for illegal activity are doing only cursory examinations of the behaviors going on at those addresses, but those addresses are easy to conceal and fake. The result: Mass hysteria in the world of copyright infringement. On the other hand, the study noted that the door swings both ways: IP blacklists, long a standard method of avoiding detection by P2P users, are "wholly ineffective" as a means of avoiding monitoring.

Balance Work and Life or Else!

Q: What does it mean to have work/life balance?

A: This is a very personal thing and it is different for everyone. Generally speaking, having a good work/life balance means that your actions and priorities are aligned in a way that is taking care of what is really important to you.

One of the main implications of being out of balance, however you define it, is that you neglect other areas of your life; family, health, etc. are often some of the first. When you become so addicted to only dealing with your urgent tasks you don’t think there is time for the non-urgent. You think that there will be time to deal with them later. But often, when you ask people what they feel is most important in their life, things they really want to accomplish, they are things that take time and long-term investment. By the time these things become urgent, it’s often too late to affect them.

You have to decide what is important.

What do you really want to be and do with your life. What is your mission? What do you want people to say about you 30 or 40 years from now? Then, look at what is being asked of you and see if those things are a part of your life’s important goals. If not, smile and say “no.” If you’ve really decided what is important, you can become an agent in helping the people you work with, your family, friends and boss, know and understand your top priorities. This takes courage. It means you have to stand up for what you feel is important and help others understand why.

There are no quick-fixes to achieving work/life balance.

Your priorities may change as your circumstances change. Thus, I invite you to consider the things that you value most and allow those to serve as the foundation. Then commit to consistently re-evaluate your current priorities, given your current circumstances and based on what you have identified as your core values. It takes courage, but remember not to trade in what you want most, for what you want now.

Spyware Infections Carry Big Costs for Small Businesses

A single spyware infection on a work computer can impact the productivity of the typical small business employee for two-and-a-half days, according to research commissioned by the Computing Technology Industry Association (CompTIA).

A survey of employees at businesses with 10 to 200 computer users found that more than one in four computer users reported having their productivity impacted by a spyware infection during the past six months. Of these, more than one-third reported multiple spyware inflections.
Even more alarming, users of spyware-infected computers reported "living with" the problem for 18 work hours – more than two full workdays – before getting it repaired.

They did so even though they realized that their work productivity was reduced due to the problems associated with spyware. Users estimated their productivity was reduced by 21 percent when the spyware problem was first noticed; and was reduced by 32 percent when the problem was at its peak.

On top of the delay in reporting a spyware infection is the time it takes to fix the problem. A survey of PC-support professionals servicing small businesses and who had fixed at least one spyware incident during the past year reported spending an average of 2.8 labor hours per infected PC. That’s more than 20 hours of reduced worker productivity for each spyware incident at a small business.

CompTIA commissioned Kotler Marketing Group of Washington, D.C. (http://www.kotlermarketing.com/), a consulting firm specializing in value-based selling, to conduct the survey to better understand the frequency and cost of problems such as spyware, viruses and network and server downtime among small businesses.

Two separate online surveys were conducted in late 2007. One questioned 537 end users who work in non-IT roles at small and mid-sized businesses in the financial services, healthcare, manufacturing, and professional services industries. The other survey queried 200 IT professionals who support small and mid-sized businesses. Respondents were based in North America, with approximately 80 percent in the United States and 20 percent in Canada. For more information on the study, visit http://www.comptia.org/sections/research/.

iPhone 3G and the Hidden Math

Not mentioned in Monday's you-can't-get-away-from-it iPhone 3G announcement: AT&T's service plan jumps $10 a month. What's this? Did Apple finally figure out what the rest of the retail world did: That when you give away the razor you can charge through the nose for the blades?

Let's look at the math.

Old iPhone: $399 (for 8GB of storage), plus $60 per month for 450 voice minutes and unlimited data. Two-year total (since you'll be signing a two-year deal for either handset): $1,839.

New iPhone: $199 (for 8GB of storage), plus $70 per month for a basic voice plan (presumably the same 450 minutes) and unlimited data. Two-year total: $1,879.

That's $40 more over the course of your contract, which is really not that bad in the grand scheme of things. Had AT&T and Apple raised monthly fees just another $5 per month, the total cost of service would have hit almost $2,000 over two years (not including taxes and fees).

"Business users" get the shaft, big-time, with a minimum of $85 a month for service. That's $15 a month extra just so you can get email via Exchange. Other annoyances: iPhone 3G will have to be activated in stores instead of at home, like before, and the phone won't be available to purchase online at launch.

Still, this isn't too bad. Putting aside the business user issue, $40 extra over two years doesn't sound like much, considering all the extra features and services the new iPhone packs in.
In fact, on paper the iPhone 3G has addressed almost all of the biggest complaints, regarding the original model from a year ago. But then again, don't forget those accessories (a charging base, for example, is no longer included).

UPDATE: For those who've written regarding the time value of money, I did the math based on the present value of the iPhone to Apple at a 3% annual interest rate. The numbers: Original iPhone nets Apple/AT&T (and costs you) $1,795; new iPhone gets them $1,828. So the new phone still costs you $33 in the end if you invest that $200 you would have otherwise spent on the hardware.

UPDATE 2: Several readers write to mention that text messages are no longer included in the iPhone package, so add another $5 a month for 200 SMS messages. Upgrade to the 16GB iPhone and you're hitting $2,100!

Save Money on Ink and Toner

Printers are deceptively cheap these days, but the same can't be said for the ink and toner you put in them. Ink is used by inkjet printers and toner, a powder, is used in laser printers. With both, cartridge costs can add up fast.

To avoid paying too much, understand that the business of selling ink and toner has gotten more competitive recently. Printer makers are taking small steps to help you figure out how much ink a printer will use. And a variety of retailers, both online and off, are selling off-brand and recycled cartridges.

Just finding the right replacement cartridges when you need them can be a challenge as well, so you need to know where to look and the best ways to order what you need quickly. These steps will help:

• Don't let your cartridges empty completely. Dry cartridges can cause print heads to overheat and damage your printer.
• Be careful about recycled cartridges. They'll save you money, but low-quality cartridges can ruin your machine.
• Exercise caution with refill kits or quick refill stores because a refilled cartridge can and does leak.

Action Steps

The best contacts and resources to help you get it done.

Establish an account with a dealer you can trust

Buy your cartridges from local reputable dealers who guarantee the quality of their products. Large office-supply chains are a good option, but a business who specializes in Ink and Toner may be a better option.

Save money with third-party brands

Just because your printer is an HP or Epson doesn't mean your ink cartridges must carry the manufacturer's name. You can cut costs by 10 to 40 percent or more with store brands. Also, the shelf life of cartridges varies based upon storage conditions and the manufacturer.

Consider recycled goods

Recycled - Remanuactured cartridges can save even more money — just make sure they're from a reputable seller.

Tips & Tactics

• Use black ink. If you're not printing a marketing brochure, you'll save money.
• Be stingy. Don't print pages you don't need.
• Look for a draft mode on your printer. It'll use less ink on documents that don't need to be perfectly polished.
• Toner costs more than ink, but long-lasting toner cartridges can give you more bang for your buck.