Do The Right Thing When You Are Marketing With Email

Is email marketing dead? Not hardly. I still get plenty of newsletters, ezines and special offers in my email box. What about you?

So that means you want to continue to collect your customers' and prospects' email addresses and get permission to market to them. Then interact with them on a regular basis to ensure they don't forget you.

And don't forget there are specific guidelines you must follow to stay in compliance with the CAN-SPAM Act of 2003. Here are some key points of the law's main provisions:

*Bans false or misleading header information. Your email's "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.

*Prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.

*Requires that your email give recipients an opt-out method.

*Requires that commercial email be identified as an advertisement and include the sender's valid physical postal address.

If you are using an online email delivery service, these guidelines are typically built into the delivery mechanism.

Lost a business card and need the email address?

How often have you met people and promptly lost their business cards? It happens to me all the time. Or I want to find the e-mail address of someone I've never met. Here is a Google search secret that will help you easily locate e-mail addresses by trying to find Web pages where an e-mail address is listed:

• First you need to know where the person works and find their company's Web address.
• In Google, enter an asterisk, followed by the @ sign, and then the company's Web address. For example, *@bankofamerica.com will locate Web pages featuring an e-mail address of someone who works at Bank of America.
• Once you find the e-mail naming convention, you can back into the e-mail address of the person you want to meet. For example, if your Google search returns John_Doe@bankofamerica.com, and you want to track down Sally Smith, her e-mail address is probably "first name" underscore "last name," or Sally_Smith@bankofamerica.com.

GoDaddy suffering from .me deluge

Registrar GoDaddy began offering the .me domains from registration, but the process overwhelmed the company with issues.

Failed registrations and multiple registrations of the same .me domain name cast a pall over GoDaddy's .me debut. The new domain, being sold for $19.99 per year with a required two-year purchase (privacy option extra), should end up a profitable venture for the company.

However it will be a bit of a joyless slog getting there. Mashable cited the problems with .me registrations, and one account arriving by Twitter looks like it won't be fun to resolve.
Several posts on Twitter report multiple registrations for the domain aweso.me. At least eight people may possess receipts for the desired domain.

"It appears GoDaddy is buckling under the pressure and is about to have an ugly mess on its hands," Adam Ostrow wrote of the .me problems. Meanwhile, the GoDaddy complaints from frustrated would-be registrants continue to hit the net.

Make the right impression in your office

The presentation of your workspace could be influencing decisions made about you regarding promotions and special projects. Be sure your office doesn’t fall into one of these classic cube categories:

• Kidding Around - Photos of your college “glory days” or posters of your favorite rock band hanging from your walls could be telling your boss that you’re still not ready to grow up.
  
• Mommy Mania - They are your pride and joy, but be careful that your work area doesn’t look like a shrine to your family. A few tastefully framed photos are a wonderful way to add a personal touch to your workspace. Just be sure not to overload your area, as this may indicate that your mind is at home, instead of on your work.
  
• Sloppy Sue - While you may think that your boss will understand that you’re working diligently and don’t have time to organize amidst your many tasks, they may see things differently. Instead of dedication, your boss may view you as a person who can’t keep their files straight – much less a big project.
  
• Clean as a Whistle - While you may think that a perfectly clean work area indicates that you’re amazingly efficient and organized, think again. A completely clear desk may leave your boss thinking that you have a clear calendar, as well.
  
• Power Position - Ever see a small, tattered chair in the President’s office? Of course not! A quality chair is a status symbol for power – not to mention the key to a comfortable and effective work environment. To show your boss that you mean business, place a request for budget to update your seat with a new quality option or take a stroll around the office to see there are any other chairs available to swap into your workstation. Or, even if you really want to make an impression, purchase a chair for yourself.
  
• Organize Your Organization - By establishing a few rules, you can raise your organization levels significantly. First, determine how you tend to organize. If your desk or floor tends to have stacks of papers, add bookcases or other storage units to keep paper off the floor and out of sight. Once you have your organizational system in place, set time aside each quarter to purge unnecessary clutter.
  
• Work-Life Balance - It makes sense that your workstation should reflect your personality, but remember to keep some “work-life balance.” Instead of displaying photos for the whole office to see, choose a few and place them facing inward for you to enjoy. While making your office more “homey,” be sure that your surroundings are giving what you want to portray.

Email Marketing Messages: How to Promote a Program

Email marketing messages are challenging. Everybody gets too much email, and each time you broadcast you get people who unsubscribe because they aren't interested or are annoyed. But you must send out enough messages to remind people to sign up, especially at the last minute. Otherwise you're leaving money on the table. It's a balancing act of risking so many unsubscribe requests and so many last minute registrations.

You need your email recipients to:

1. Open and read your message
2. Discover something important they can benefit from
3. Convince them they need to learn more about this
4. Trigger their desire to click over to the sales page to read details and register
5. Realize the some sort of urgency so they won't put it off and forget to take action

One of the best ways to make sure your email messages get opened and read is to deliver a tip at the same time you deliver the marketing message.

There's no better way to learn how to write great email marketing messages except to (you're not going to like this suggestion!) sign up for a lot of Internet marketing materials and start studying the email messages you get.

Good Luck :)

Think It Through

I ran across this article a day or two ago which contains some good advice, from somebody who's in the business of investing in startups, Stu Phillips of Ridgelift Ventures. He writes that one of the most common problems he sees, with new ventures and small business', is "failure to think things through."

A good list of common issues:

• How does the product fit into the customer's environment?
• What is the sales strategy - how do you make more on the sale than it costs you to get.
• What is the likely response of your competitors (especially if they are large and profitable – read well armed!)?
• How is value built for the investors (M&A or IPO)?
• What is your contingency plan when things (inevitably) go wrong?
• What do you need to do to raise the NEXT round of investment at a better price than the current round?

The point is that this thought process takes place BEFORE problems arise.

Business Would Be Boring If...

we didn't laugh a little. A very good friend once told me we should play as hard as we work. Since hearing that bit of wisdom I have tried to take it to heart. Perhaps you should as well. Here a some funny quotes about business to hopefully at least make you smile.

• "A criminal is a person with predatory instincts who has not sufficient capital to form a corporation." Howard Scott.
• "I'm spending a year dead for tax reasons." Douglas Adams.
• "I always arrive late at the office, but I make up for it by leaving early." Charles Lamb.
• "In Italy for thirty years under the Borgias they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did they produce? The cuckoo clock." Orson Welles.
• "Only one thing is impossible for God: To find any sense in any copyright law on the planet." Mark Twain
• "The definition of a consultant: Someone who borrows, your watch, tells you the time and then charges you for the privilege." letter in the Times newspaper.
• "In the business world an executive knows something about everything, a technician knows everything about something and the switchboard operator knows everything." Harold Coffin.
• "The first rule of business is: Do other men for they would do you." Charles Dickens.
• "Few great men would have got past personnel." Paul Goodman.
• "When I asked my accountant if anything could get me out of this mess I am in now he thought for a long time and said, 'Yes, death would help'." Robert Morley.

You(r)Tube Privacy at Risk

Yes, we know what you watched last summer, or at least Viacom's attorneys soon will.

The owners of Comedy Central and VH1 are attempting to prove that more people watch pirated clips of John Stewart and Behind The Music than, say, the Wii Fit Girl. In the aggregate, maybe more people are watching clips of The Daily Show on them Internets. But a viral video will still draw more eyeballs than any single thing the mainstream media can belch out, regardless of how clever Stewart is. Partly that's because most people who'd want to see it already have, for free, over the airwaves.

Trouble is, our video viewing habits are supposed to be protected by federal law. After a reporter went dumpster diving on Supreme Court nominee Robert Bork in 1987 and came up with Blockbuster rental receipts (he was looking for porn, but mostly he found Hitchcock and Fellini) Congress passed a law explicitly protecting the privacy of movie rentals. The judge in the Viacom case, Louis Stanton, decided that watching a YouTube video somehow qualified as less worthy of protection than Bork's VCR.

The usual answer from people who claim to be perfectly happy having attorneys rooting around their private lives like squirrels in a nuthouse is that they've "got nothing to hide." To which I usually say, "terrific, now drop your pants." Everybody's got something to hide, even if it probably isn't what they watched on YouTube.

The right to keep one's thoughts and interests private -- and by extension, things that indicate thoughts and interests, like books and movies -- is one of the keys to democracy. Nobody can demand to know what's going on between my ears (and trust me, you don't want to know). That's the way I like it.

The real problem here is the obsession with data collection that infects Google, Microsoft, and other major service providers. If there's a reason to keep a running record of every YouTube video I've watched or Web search I've run over the last 18 months, I can't see it -- and Google has done a p*** poor job of explaining why they need it. Because if a record is out there, you're almost guaranteed that some day a lawyer with a subpoena may come looking for it.

Do you YouTube?

Top Technologies You Need to Know About

Software publishers and hardware manufacturers are making significant efforts and progress on simplifying their offerings to the benefit of everyone. Simplicity is about “How do humans really work? What do they really need to do to accomplish a task?” These are very difficult questions to answer, but the answers are coming because a number of designers have been working on the question for some time.

Several technologies and products are examples of simplicity including SaaS and offerings like the Google search engine. What was the theme that came in second for this year. “You don’t know what you don’t know.” Clearly this is an issue as technology becomes more complex and good offerings become more plentiful.

So what are the current “hot” items from a short- and long-term perspective? The short-term technologies that business's should consider include:

Virtualization: All sizes of organizations should virtualize their servers and applications and that many publishers are responding by packaging their software in virtual appliances. Business's can adopt much of this technology now for servers, and over the next few years you will see your desktops, applications and storage all virtualized. VMWare is king of this space, but Microsoft, IBM, Oracle, Sun and Citrix all have reasonable options.

Software as a Service: Bill.Com, The Business Analyst, Capital Confirmation, GoFileRoom, MyPay, Run by ADP, PaySimple, SageWorks ProfitCents, SAP Business By Design, TimeBuilder and XCM all have offerings that can be installed quickly and run from a Web browser. In some cases, I do not know of a viable competitor with the same capabilities at any price. In other cases (unfortunately under nondisclosure) there are some superb offerings that you will see yet this year in addition to these new generation products.

Third-party products: These vendors expand and improve mainstream products by finding a need and filling it. For example, for QuickBooks alone there are: LeGrand CRM, MISys manufacturing, Fishbowl Inventory, BillQuick Time and Billing, Avalara AvaTax, SpeedTax, Softrak Adagio FX and Wasp Barcode just to name a few, plus thousands of others. Further, many of these products can work standalone or with other products as well.

Windows Server 2008: Windows Server has notable performance and reliability improvements including the supporting products of SQL 2008, Hyper V, ForeFront and improved Active Directory. SharePoint Services, PerformancePoint, Exchange 2007 and IIS are all becoming more widely deployed.

Windows Vista and Office 2007: The current technology is good, and ready to be deployed. I recommend using the 64-bit versions even though initial implementation may be a little more difficult. For most organizations using Open Licensing with Software Assurance is the best strategy, particularly after you have enrolled in MPAN. Remember that these technologies will be replaced by Windows 7 and Office 14 in 2009.

Improvements in scanners: Both Fujitsu and Canon have had notable and major improvements in their product lines this year. You should definitely take note and make your acquisitions from the new lines. The Fujitsu ScanSnap S300 and S510 are notable improvements as are the Fujitsu fi-6140 and fi-6240.

Reporting: There are significant shifts occurring in business reporting including Excel reporting tools like BizNet Software, Adagio FX, Crystal Xcelsius and the shift at Microsoft from FRx to PerformancePoint. Many of the business analytics companies and products have been purchased by larger companies, for example Business Objects being acquired by SAP, Cognos being acquired by IBM, and Hyperion being acquired by Oracle.

Voice over IP (VOIP): This technology has come of age. In doing the research for my own company this year, I was exceptionally pleased at how usable and affordable advanced features had become. I can see no condition under which a phone system should be replaced without at least some consideration for VOIP compared to traditional PBX or KSU systems. This applies to all sizes of companies.

Green: From the introduction of Intel’s Atom to the announcement by Dell about making their product line 50 percent more energy efficient over the next two years, being energy efficient is more than a fad. You can help your business save money by buying more energy-efficient products today, and by teaching your team about energy-saving steps to use with technology.

Security: Far from being solved, most organizations are just assessing their risks and choosing encryption software. We believe that encryption will be needed on all laptops, desktops, servers and backups by the year 2012, possibly sooner. Passwords still are sufficient today, but two- and three-tier authentication is also becoming more important.

Longer term technologies that will probably have merit include:

New generation communications: Including WiMax, 802.11n and soon-to-arrive on the desktop 10GB Ethernet.

Replacement cellular technology moving from 3G to 4G: Players will include Apple with the iPhone, RIM with new-generation BlackBerry products, Google Android and Samsung.

More SaaS and Utility computing: It should be possible to run an entire business with no servers in-house if you choose this strategy. Assume all current services can be hosted, virtualized or will be offered as SaaS.

Small portable devices replacing laptops: Prototypes have already been created using projection and other techniques eliminating laptop devices. Many of the new-generation cell phones are candidates to have enough computing power to serve as your access to information. Internet and cell phone convergence will lead to even bigger shifts in the way we use technology. Scorecard today: 3.3 billion cell phones, 1.2 billion laptops. I expect even more cell phones within three years and only moderate growth in laptops. I recommend the return to desktops at the office and home unless there is a need for portability. This strategy provides more speed and security at a lower cost.

Nanotechnology: I have long been a fan of this technology that crosses multiple industries. For computing, we expect smaller devices, security implemented via nanotechnology and flexible screen technology

Ride Your Bike to Work

I started riding my bike today before/to work and thought it would be a good idea to share some of the benfits of cycling to work. With gas prices being over $4.00 a gallon every mile biked is money saved.

According to the 2007 edition of the AAA's "Your Driving Costs," you could drive a small sedan 15,000 miles a year for 41 cents per mile. The cost can reach 66 cents per mile if you put 15,000 miles on a four-wheel-drive. That's an annual cost of $9,997—a difference of $3,750 between those two options. Those numbers mean you could save $1500 a year on a 10 mile commute if you biked it. Anyone care to take a guess on 2008 numbers?

And not to mention, you will get in better shape. A little exercise never hurts and no 12oz curls do NOT count :).

Benefits to Your Employer

• improved employee health and well being
• reduced need for parking
• reduced stress in the work place

Benefits to employees

• an opportunity to get in shape while commuting
• reduced commute cost
• improves their overall attitude and morale

Benefits to the community

• improve air quality reduced
• fuel consumption and highway congestion

Washington Online Sales Tax Now Law

Online shoppers who are residents of the state of Washington will now have to start paying sales tax on purchases made on the Internet.

Starting today Washington joins 18 other states that require some online retailers to collect sales tax. About 1,100 ecommerce retailers have agreed to collect taxes in exchange for the state not going after them for back taxes.

Last year Washington passed the law to require online retailers to collect sales tax. The new law changes the state's tax system from origin-based to destination-based. Taxes will be collected based on the location of the buyer, not the location of the seller.

"This is a very important step,"Mark Johnson, vice president of government affairs for the Washington Retail Association, told the Seattle Post-Intelligencer. "It's a major changing of our tax structure." Brick-and-mortar stores support the online sales tax saying that it allows for fairer competition with ecommerce businesses.

Most smaller businesses do not support the new tax law. They will have to implant new software in order to identify Washington's 350 taxing districts. They are also concerned about the law becoming national, as they would then be required to sift through thousands of tax codes and file returns throughout the year for each code.

Online Shopping Getting and Keeping the Customer

There's good news and bad news…

The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy. The bad news is three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.

It seems that consumers really want to buy online, but retailers aren't making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers. In fact, it seems many sites are severely lacking in the customer service department. If customers don't prefer online shopping to brick-and-mortar shopping, it's because retail sites haven't done enough to make the online shopping experience a good one.

Here are some tips to help yourself to a satisfied on-line customer:

• The landing page is crucial. You should have a landing page relevant to the search term. Yes, this is going to take some time to develop. But it doesn't take any time for a potential customer to abandon you. Remember that information seekers scan from left o right, top to bottom, so keep those keywords to the left and not buried in chunks of text. Make sure it's clear where links lead, especially if navigating a customer away from a landing page.
• Product information should be complete, answering all the customer's questions. A survey found 77 percent said "buying from a particular merchant is 'very to somewhat' influenced by the quality of content (descriptions, copy, images and tools) on a particular website.
• Search is fundamental. Be there at every entry point possible.

The e-tailing group reports these ten features and functionalities as the most important to customers, according to a survey.

1. Product overview
2. Merchant's guarantee
3. Stock status/availability
4. Customer service links
5. Product specific information
6. Long description
7. Quality of image
8. Size chart
9. Toll-free number
10. Ratings and reviews

Take some time and review your companies website. Are the 10 most important things being offered? Are any of them? It is far easier to keep an existing customer than get a new customer.

Walking Around for the Right Reasons

Management by walking around (MBWA). This concept has been around for a few decades now. Management theories in the 2000's, such as "the Tipping Point" and "the Long Tail," are more marketing- and market-driven. The advent of communication by e-mail and IM has planted many a manager's butt in their seats. Still, there are plenty of bosses and managers wandering the hallways, patting themselves on the back because they think walking amongst the people is a noble act.

The thing is ... it could be. MBWA can pay off big, especially for entrepreneurial companies, but you have to do it the right way and for the right reasons.

If the point is to recognize and appreciate the employees who help make you successful, then what's not to like? Seeing you gives your staff the opportunity to see their boss as less the voice of authority and more a genuine human being who is invested in their ideas and opinions. The problem arises when those who walk the halls do it for all the wrong reasons.

Many business owners walk the floor only when a crisis has hit, and they think their presence will calm their employees. That's not effective if you've been hiding in your office before the you-know-what hit the fan. MBWA only works if you do it regularly -- and if you really want to know what's going on in your company.

Effective leaders (bosses) do more than just communicate with their employees; they encourage all employees to do the same. Open communication is key to business survival, particularly when times are tough. Chances are that some of your employees are concerned about their job security and the stability of the company. If you hide out in your office, rumors will only increase, as will the number of resumes headed out the door.

Real leaders are problem solvers. They don't abdicate responsibility, they don't expect others to make the tough decisions, and they don't shy away from accountability. W. Edwards Deming said it best: "If you wait for people to come to you, you'll only get small problems. You must go find them. The big problems are [the ones] people don't realize they have in the first place."

So be a good leader, be a good boss, get out there and take ownership.