Do The Right Thing When You Are Marketing With Email

Is email marketing dead? Not hardly. I still get plenty of newsletters, ezines and special offers in my email box. What about you?

So that means you want to continue to collect your customers' and prospects' email addresses and get permission to market to them. Then interact with them on a regular basis to ensure they don't forget you.

And don't forget there are specific guidelines you must follow to stay in compliance with the CAN-SPAM Act of 2003. Here are some key points of the law's main provisions:

*Bans false or misleading header information. Your email's "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.

*Prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.

*Requires that your email give recipients an opt-out method.

*Requires that commercial email be identified as an advertisement and include the sender's valid physical postal address.

If you are using an online email delivery service, these guidelines are typically built into the delivery mechanism.

Lost a business card and need the email address?

How often have you met people and promptly lost their business cards? It happens to me all the time. Or I want to find the e-mail address of someone I've never met. Here is a Google search secret that will help you easily locate e-mail addresses by trying to find Web pages where an e-mail address is listed:

• First you need to know where the person works and find their company's Web address.
• In Google, enter an asterisk, followed by the @ sign, and then the company's Web address. For example, *@bankofamerica.com will locate Web pages featuring an e-mail address of someone who works at Bank of America.
• Once you find the e-mail naming convention, you can back into the e-mail address of the person you want to meet. For example, if your Google search returns John_Doe@bankofamerica.com, and you want to track down Sally Smith, her e-mail address is probably "first name" underscore "last name," or Sally_Smith@bankofamerica.com.

GoDaddy suffering from .me deluge

Registrar GoDaddy began offering the .me domains from registration, but the process overwhelmed the company with issues.

Failed registrations and multiple registrations of the same .me domain name cast a pall over GoDaddy's .me debut. The new domain, being sold for $19.99 per year with a required two-year purchase (privacy option extra), should end up a profitable venture for the company.

However it will be a bit of a joyless slog getting there. Mashable cited the problems with .me registrations, and one account arriving by Twitter looks like it won't be fun to resolve.
Several posts on Twitter report multiple registrations for the domain aweso.me. At least eight people may possess receipts for the desired domain.

"It appears GoDaddy is buckling under the pressure and is about to have an ugly mess on its hands," Adam Ostrow wrote of the .me problems. Meanwhile, the GoDaddy complaints from frustrated would-be registrants continue to hit the net.

Make the right impression in your office

The presentation of your workspace could be influencing decisions made about you regarding promotions and special projects. Be sure your office doesn’t fall into one of these classic cube categories:

• Kidding Around - Photos of your college “glory days” or posters of your favorite rock band hanging from your walls could be telling your boss that you’re still not ready to grow up.
  
• Mommy Mania - They are your pride and joy, but be careful that your work area doesn’t look like a shrine to your family. A few tastefully framed photos are a wonderful way to add a personal touch to your workspace. Just be sure not to overload your area, as this may indicate that your mind is at home, instead of on your work.
  
• Sloppy Sue - While you may think that your boss will understand that you’re working diligently and don’t have time to organize amidst your many tasks, they may see things differently. Instead of dedication, your boss may view you as a person who can’t keep their files straight – much less a big project.
  
• Clean as a Whistle - While you may think that a perfectly clean work area indicates that you’re amazingly efficient and organized, think again. A completely clear desk may leave your boss thinking that you have a clear calendar, as well.
  
• Power Position - Ever see a small, tattered chair in the President’s office? Of course not! A quality chair is a status symbol for power – not to mention the key to a comfortable and effective work environment. To show your boss that you mean business, place a request for budget to update your seat with a new quality option or take a stroll around the office to see there are any other chairs available to swap into your workstation. Or, even if you really want to make an impression, purchase a chair for yourself.
  
• Organize Your Organization - By establishing a few rules, you can raise your organization levels significantly. First, determine how you tend to organize. If your desk or floor tends to have stacks of papers, add bookcases or other storage units to keep paper off the floor and out of sight. Once you have your organizational system in place, set time aside each quarter to purge unnecessary clutter.
  
• Work-Life Balance - It makes sense that your workstation should reflect your personality, but remember to keep some “work-life balance.” Instead of displaying photos for the whole office to see, choose a few and place them facing inward for you to enjoy. While making your office more “homey,” be sure that your surroundings are giving what you want to portray.

Email Marketing Messages: How to Promote a Program

Email marketing messages are challenging. Everybody gets too much email, and each time you broadcast you get people who unsubscribe because they aren't interested or are annoyed. But you must send out enough messages to remind people to sign up, especially at the last minute. Otherwise you're leaving money on the table. It's a balancing act of risking so many unsubscribe requests and so many last minute registrations.

You need your email recipients to:

1. Open and read your message
2. Discover something important they can benefit from
3. Convince them they need to learn more about this
4. Trigger their desire to click over to the sales page to read details and register
5. Realize the some sort of urgency so they won't put it off and forget to take action

One of the best ways to make sure your email messages get opened and read is to deliver a tip at the same time you deliver the marketing message.

There's no better way to learn how to write great email marketing messages except to (you're not going to like this suggestion!) sign up for a lot of Internet marketing materials and start studying the email messages you get.

Good Luck :)