Wednesday, May 14, 2008

ISP to Sell Your Browsing History for Targeted Ads

It's one thing when Google uses your search for boobs to deliver targeted ads for plastic surgeons in your area. It's another when your ISP uses deep-packet inspection to snoop on which sites you visit and for how long, and then essentially sells that data to advertisers for super-targeted. That's exactly what Charter is about to do, calling it an "enhanced online experience." Naturally, the program is opt-out, not opt-in, so you've gotta take the initiative to hang on to one last shred of privacy. And no, they're not passing on the money they're making off your browsing habits in the form of discounts. I hope this doesn't migrate to other ISP's like pay per byte billing. Which incidentally is putting a limit on the amount of bandwidth a person uses and then billing them for "overages".

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